7 Best Email Marketing Tips That Will Make You Generate More Sales In 2021
Do you know that Email marketing is one of the most effective marketing strategies used by businesses to promote their products or services to their customers?
According to the statistics, 77% of B2B companies use an email marketing newsletter as part of their content marketing strategy and 79% of B2B marketers find email to be the most successful channel for content distribution.
And if you want to find out how you can use an effective email marketing strategy to achieve the greatest ROI for your business…..
keep on reading…..
What is Email Marketing?
Email marketing is a form of marketing strategy that can make the customers on your email list aware of your new products, promotions, and other services.
The roles of email marketing are to motivate people to take an action such as watching a video, read a blog post/article, book a call or direct people to a landing page where you sell your product offer etc.
Is Email Marketing effective?
In today’s market, some people might think that email is dead and not effective in marketing.
And if you are agreeing with this, you’re missing out on the real metrics.
Email is NOT DEAD.
Because according to the statistics report, over 4 billion people use email — and that is almost half of the world’s population.
If you are starting to build a quality email list for your businesses, it can help you to achieve the greatest ROI when comes to promoting your products and services.
That means for every $1 you spent on email marketing, you can expect an average return of $42 which is a 4200% Return on investment (ROI)!
One of the main reasons why email marketing can generate a great ROI is because almost everyone uses email to communicate with their customers.
Based on the statistics above, we can see that 58% of users check their email before they check out social media or the news. The truth is, it’s the first thing that most people do at the start of each day.
Nowadays, it is also very convenient for users to check their emails using devices like smartphones and tablets.
That’s why mobile devices contributed to at least 50% of all read emails.
So, when you want to promote new products/services or upsell your customers in your email list, there is a high chance for them to see and click on your email if you’re using the right approach of email marketing.
Why do you need a viable Email Marketing Strategy?
Many businesses use email as part of their marketing strategy because it is the most cost-effective way to market and promote their products without spending money on advertisements.
You can use email to influence, persuade, and get great results in building awareness of your new products or services.
Let’s say if you have a business that sells products or services, all you need is to have an opt-in form that seeks permission from your leads to provide you with their email address.
Of course, this has to be in exchange for a valuable item that they will be receiving from you such as an e-book, a checklist, white paper or report etc.
In a business, owning a quality email list is an important online asset because you can take full control of your traffic.
You do not need to worry about your ads being shut down or the ever-changing algorithm by Google and Facebook.
There are other advantages of using email marketing in your business. For instance, you can use email to generate leads and drive more conversions by nurturing a relationship with them through a series of email sequences.
And if you have not engaged your email list for a while, you can use this strategy to retargeting your existing subscribers. This will help your business to increase website traffic by emailing them to check out your latest product offer or promotion updates on your website.
Upon that, you can upsell or cross-sell your product offer at any time.
To ease your convenience, you can use any of the email service providers that you are comfortable with.
This can save you a lot of time where you can trigger emails to your subscribers and all you need to do is to track the email metrics.
You can do A/B Testing to see which form of email content has a higher open or click-through rate and adjust your email content (Subject line, Body message, Call to Action).
Email Metrics to measure a successful email marketing strategy
To have an effective email marketing strategy in your business, there are a few email marketing metrics you need to know to track and measure your ROI.
Here are the following metrics:
1) Deliverability Rate
The number of emails accepted by the recipient’s server.
E.g. Delivered Emails /Total Emails Sent) * 100%
2) Open rate
The percentage of email recipients who open a given email
E.g. (Opened Emails / [Sent Emails — Bounced Emails]) * 100%
3) Click-through rate (CTR)
The percentage of email recipients who clicked on one or more links contained in a given email. This is the most important metric you need to measure in your email marketing strategy.
E.g. Total clicks OR unique clicks ÷ Number of delivered emails) * 100%
4) Conversion rate
The percentage of email recipients who clicked on a link within an email and completed a desired action. For instance, filling out a lead generation form or purchasing a product.
E.g. Number of people who completed the desired action ÷ Number of total emails delivered) * 100%
5) Bounce rate
The percentage of your total emails sent that could not be delivered to the recipient’s inbox
E.g. Total number of bounced emails ÷ Number of emails sent) * 100%
The percentage of email recipients who unsubscribe from your send list after opening a given email.
E.g. (No of Unsubscribes/Delivered Emails) * 100%
What are the 3 types of marketing emails?
Whether you are in any field of business, the types of marketing emails that you’ll be sending to your customers are usually listed as the below 3 categories.
1. Transactional Email
– Order confirmations
– Purchase receipts
– Shipping Notifications
– Account creation
– Return confirmations
– Support tickets
– Password reminders
– Unsubscribe confirmation
2. Relational Email
– New subscriber welcome
– Lead Magnet Delivery
– Newsletter/Blog Article
– Webinar confirmation
– Survey and Review Requests
– Social Updates
– Contest Announcement
– Referral Requests
3. Promotional Email
– Promotional Content
– New Lead Magnet
– Sales Announcement
– New Product Release
– Webinar Announcement
– Event Announcement
– Trial Offers
– Upgrade Offers
But of course, you can always combine any of these categories to have an effective email marketing plan.
You may be also wondering what’s make an effective marketing strategy for your business?
Well, here are the 7 tips that you need to know based on the best practices to drive a successful email marketing strategy:
Tip #1. Stay compliant and Do a test mail
Yes, you need to first follow the rules of the CAN-SPAM Act, General Data Protection Regulation (GDPR) or Personal Data Protection Act (PDPA) to stay compliant and not to violate these email regulations.
And also, make sure that you’re only sending to the people who want to hear about your offer instead of mass sending it to everyone.
Next, nothing is more important than ensuring your email deliverability to your target audience.
To do that, you will first need to authenticate and verify your email domain so that it can give you a good sender reputation.
One important tip to protect your sender score and ensure that more people will receive your email is to separate those active subscribers from the inactive ones which we called segmentation.
And if you keep sending the emails to inactive subscribers, they will drag down your sender score and affect your domain reputation. Hence, it will hurt your future email deliverability.
Moreover, email deliverability is also affected by your IP address and domain reputation. You need to choose a reliable email marketing tool that has a high email deliverability rate.
You can do a test email to different accounts (E.g. Gmail, Outlook, Yahoo etc.) before sending it out to your target audience.
This will help to check whether your email can be delivered successfully to these common domains.
Tip #2. Be human and personalised
People love personalised connection when comes to reading your email message.
You have to address their name when sending an email to your target audience.
This can help you to start building a relationship with your readers and to increase the chance of having a high open-rate in your email.
Tip #3. Emphasize your email subject line and preview text
Think about an email that you received recently and what attracted you to click on the email and read it?
Yes, it’s all boils down to the attention of an email subject line.
You can also write a short compelling summary in your preview text to give a snapshot of what’s inside the body of your email.
There are a few ways to write an email subject line that can increase the open rate.
For instance, you can have an email subject line that generates curiosity, communicate urgency and social proof, include free offers, personalised with your customer’s name, highlight recent news topics, and a story teaser etc.
And always remember, the goal of the email subject line is to get your audience to click on it, and there’s nothing else.
One bonus tip is do not put in any promotional discount or sounds too salesy in your email subject line.
Because by doing that, you will not attract your audience to click on it and your email will end up in their trash bin.
So remember, the email subject line is one of the 5 critical elements that you need to pay extra attention to.
Because the email subject line is the first thing that your prospects will see in their inbox.
I have also created a video to explain the other 4 elements in an email that can impact your response rate.
Tip #4. Have one focus call to action (CTA)
Some businesses often make this common mistake by having more than 1 Call to Action link in an email.
For example, the email includes clicking to direct to a landing page, watch a video, sign up for this special offer, read an article, book a call etc.
It is not advisable to have more than one CTA in an email because it will confuse your reader.
The main goal of the email is to tell your target audience to do one action so that you can track your metrics and find out whether the email content works.
Tip #5. Always include an unsubscribe link
We all know that nobody wants our audience to unsubscribe from our content. But in the light of the GDPR, all our emails must offer the recipient a way to stop receiving any further emails if he/she chooses not to.
The easiest way to do this is to include an unsubscribe link. According to the regulations, the unsubscription process must be clear and simple.
You can observe the unsubscribe rate and collate the feedback from your audience on why they want to unsubscribe. So, use the feedback to improve on your content/offer in future.
Tip #6. Optimize your email marketing campaign for all devices
According to statistics, mobile will account for 26% — 78% of all email opens, depending on your target audience, product and email type.
And the truth is, consumers will delete emails if they don’t look good on mobile. That means you need to make sure your email campaign is displayed correctly on all possible devices, especially on mobile.
Tip #7. Remember to do A/B testing
Once you sent out your email marketing campaign, always test every aspect of your email by using different variations.
This will help you to know your audience better. You can test on different CTAs, subject lines, level of personalization in your body content, message flow and frequency of sending the emails etc.
Once you’re able to know which variation of emails performs better, use them to increase the chance of getting your emails open, click-through and higher conversions.
Thereafter, you can develop your unique email format and design in the future.
Alright! This sums up my 7 tips for driving a successful strategy in email marketing and hope you find it beneficial for your business to generate more sales.
Always remember, your email list is a gold mine and you should not neglect it.
Try to align the best practices in your email marketing strategy and start building relationships with your target audience.
Let me know the difference in your ROI by leaving a comment below now.